Canbebe

To expose the brand in a positive light into the influential but private social media groups where women of Pakistan discuss experiences, develop opinions, and engage with each other.

We created a conversation around how Support Can Do Wonders, led by key influencers in Pakistan’s biggest mother and women groups on Facebook. The engagement was built on real, honest experiences initiated by the group’s leader and then followed through in subsequent comment threads by thousands of women supporting the cause.  We leveraged Mother’s Day and the brand’s thematic communication to craft a positive discourse around Canbebe’s values and its understanding of the modern Pakistani mother.