To establish brand understanding for Comelle Full Cream Milk Powder and resonate its communication to relevant TG as Pakistan’s only un-altered and genuine full-cream powdered milk available in market tasting as real as fresh milk.

Planned and executed a co-created campaign to produce strong perception and effective consciousness around Comelle’s new entrant – Comelle Full Cream Milk Powder by leveraging upon the expertise of KOLs, influencers, bloggers and content producing/seeding platforms. As a result, twelve organic content pieces were produced in forms of blogs, posts and opinion pieces. The influence leg was an elemental part of brand’s overarching digital campaign called #ComelleFullCreamDoodhHai which was designed to create brand awareness about the new entrant into the minds of TG and create brand differentiation as Comelle is synonymous in Pakistan for its immensely popular condensed milk.