Canderel

To establish strong brand awareness, relevance and consciousness about the multi-functionality of Canderel and its variant exclusively designed for consumers to use in making desserts and sweet confectionary.

Teamed up with notable food and lifestyle content creators on Instagram and executed an interesting insightful co-created campaign inviting them to share their family’s secret dessert recipe and create awareness about Canderel’s Cook & Bake range variant, that isn’t much familiar to consumers in Pakistan as compared to tablets.  The campaign was designed to educate the viewers on diverse usage of Canderel and how it can be used in preparing desserts, sweet confections and how the usage isn’t restricted for diabetic people only. As a result, 26 organic content pieces were produced in forms and amplified to the colossal bulls-eye audience of content-creators that primarily included women, college/university students and food/dessert and fitness buffs.