OBJECTIVE
To initiate, discuss and create awareness on the concerns and management
of Polycystic Ovary Syndrome (PCOS) through a video-formatted FAQ session
seeded in Soul Sisters Pakistan, Pakistan’s most followed closed-group
discussion based Facebook community for women.
Campaign Route/Summary
We collaborated with Kanwal Anes Ahmed, the founder of Soul Sisters to plan
and execute this insightful casual-yet-formal felt interview session with one
of country’s top gynecologist, Dr. Syeda Batool Mazhar, Heads of Obstretics
and Gynaecology PIMS to address PCOS within the audience of her closed-
community through FAQs. We were responsible for the pharmacovigilance
that involved active 12-hour community management followed by
monitoring, tracking and reporting of user-generated content engagement.
OUTCOMES
Total Organic Reactions
Total Audience Comments
Audience Sentiment Value
appreciating and encouraged
