OBJECTIVE
To endorse Chili Mili’s iconic and cult imagery/status by projecting it as everyone’s ‘favorite’ and reaching the Pakistani masses on Social Media.
Campaign Route/Summary
We worked with 5 of Pakistan’s biggest video content creators to and co-created different takes on what it feels like to be addicted to Chili Mili. The videos were carefully scripted, tested, and optimized to hit a comedic and social nerve of the audience. The content was designed to look organic, matching the personality and style of each influencer, yet balanced with brand tone and standards.
OUTCOMES
Total organic engagements
Total video views
Total # of Influencers
