OBJECTIVE
To introduce Bio Oil and create brand familiarity with the issue of scars and stretch marks, a taboo issue, with a highly specific niche audience in Karachi.
Campaign Route/Summary
Developed, planned and executed an interactive one-of-its-kind bloggers’ event comprising of influencers, bloggers and digital KOLs to churn out organic content in forms of live coverage, blogs, web articles and opinion pieces. The campaign ‘Heal Inside Out’ was designed to appeal to the TG women by empathizing with what they face in everyday life, and how these experiences leave scars that need to be healed. The social ‘healing’ message symbolizing empowerment and confidence was buoyed by the product as one of the best scar healing solutions in the world.
OUTCOMES
Pieces of organic content inspired by campaign
Total organic engagements
Delivered Pool of Followers
