Oye Hoye

To highlight Fanta and Oye Hoye as the ‘perfect combo’ and organically engaging the Generation Z online.

We built a social influence chain by leveraging 25 powerful micro-content creators from diverse niches such as fine arts, illustration, photography, animations, comedy, creative writing, lifestyle, makeup, and music. The idea was to explain what the Fanta to their OyeHoye is; what makes a perfect combination with them. The kind of content they created was native to their communities, and ensured brand messaging reached their highly engaged audiences in a non-intrusive way. The campaign then multiplied organically, as our co-creators urged their followers to spur the movement and post about what is the Fanta to their Oye Hoye.