To take Khushhali Microfinance Bank communication and video content out to overall social media channels in contextual, non-intrusive manner.

We leveraged six expansive and powerful open-access social pages in an attempt to amplify our reach and audience viewership. Keeping tone of brand communication in mind, we used the Labors’ Day event to start a relevant conversation around the thematic video communication, leveraging six content-seeding platforms to ensure organic visibility and spread, focusing on brand’s target audience in semi-urban markets.