Let’s get real – people are using ad blockers on web and a small chunk of people, nowadays, are into listening radio and TV viewership. More to add, the cost of billboards have hiked up and social media? Inexpensive and most effective way to reach the mass audience but there’s one branch of it that’s getting a lot of exposure and talk these days – , influencer marketing and needless to say, it has become one of the most effective form of advertising these days.

 

Although influencer marketing has seen a significant surge in past few years but this year, influencer marketing is going to flourish more and more – thanks to the brands (and cool funky brand managers) who do understand the worth and power of it.

Here’s why influencer marketing is here to stay:

Influencer marketing (also known as influence marketing) is considerably way economical than celebrity marketing or renting out a billboard. It is more cost-effective and gives you an impactful return upon investment.

It draws real, organic and intended audience to the brand. Let’s put it this way – this form of advertising comes off as more natural and less-paid (or forced) as compared to other means.

Need to create brand awareness and educate people about an existing/new business or product in market? Nothing in the world could give you better and wide audience reach than a campaign levied through means of social influencers.

Influencer marketing connects the audience directly to a brand/service – in a jiffy. Because the audience, in this case, is consuming content from people that they love to listen/see. Here’s an example: would you go and buy an anti-dandruff shampoo cause a cricket is endorsing it on TV or would you pay attention to what your favorite blogger/vlog-ger is saying? Obviously, the latter. Cause somewhere in the back of your mind, you’re aware that a cricketer is paid huge bucks to endorse that shampoo but that vlogger is talking real deal!

 

There’s more to this surprising world of influence marketing and it’s not going to stop anytime soon. Stay posted!