Just as the number of MBA graduates rise exponentially each year, the same trend has been noticed in terms of digital and social media agencies in Pakistan. You cross the road, but you won’t find that famous mythical chicken (we guarantee you that) but for sure you’d end up finding at least one self-proclaimed social media/digital agency with a long list of ‘satisfactory clients’ handling their social media presence like a B.A.W.S.E. and that’s – actually frustrating.
Almost every social media/digital agency sells the most important chooran to their client by the following lingo: we believe in make effective social media campaigns like NO other – really?
Won’t waste a lot of time (and words) on this but digital managers, strategists and people who’re heavily dependent on the digital/social world, you do know that no matter how kickass or out-of-the world the concept is, if you don’t execute well, at the end of the day, just another fail it is. Of you not meeting objectives and goals, actually. Here’s a quick rundown to three ways that can help you NOT screw your ‘wonderful’ social media campaigns:
- Stop thinking to ‘boost’ your content all the time.
“This post isn’t working? Let’s boost. Such a beautiful creative and powerful copy, we should definitely boost this. Less reactions on this post? Don’t worry, we’ll boost the post.”
You need to stop being depending upon that ‘boosting’ option as it is NOT the solution to your problems. You want the campaign to be successful? Think 360 degrees. Let others talk about your work. Let the discussion going about campaign/idea – the more people would talk, the more stir and buzz it will cause on social sphere. The secret sauce is to onboard influencers, social media rock stars, bloggers with high engagement rate and following (not your best friend blogger buddy with 250 followers) and opinion leaders who people love listening to – yes, keep a leg of influence marketing to amplify the creative madness of your social campaign!
- Stop relying on the stupid Internet trends.
Content is king and if it is; then it is going to rule cause that is what a king does.
Don’t ask people to do #KikiChallenge videos. Don’t add #dubsmash to your strategy. Almost a million brands out there make stuff on every trending (and also stupid) social media craze out there – don’t become a part of that rat race. Choose the path that’d benefit you. Think accordingly. Only dead fish go with the flow, you don’t need to do that. Design, think and curate your flow!
- Talk visually as they speak louder than words!
If you don’t right swipe immediately on your designed creative, don’t expect your audience to.
Your work shouldn’t look like a homework assignment of your on-boarded graphic designer, it should look like a piece of art. Remember, just like you stop by a profile of a pretty girl on your news feed, same works with social media content. Make your stuff look visually appealing. Make them look good. Don’t make it look too brand-y and as it is going to get uploaded on brand’s social assets, it is evident that it’s a branded content – why the need to shove taglines, logos and corporate stuff into the beautiful work of design?
That’s all folks! You can thank us later.
