It’s not a point of debate anymore that people know and love Netflix. Regardless of whether you have or you have not delighted with the streaming services of Netflix, you must have been engaged by their original content with HD Video quality and great quality sound. As development in the local market stagnates, Netflix’s worldwide segment is critical for the organization’s long-term development. With a specific end goal to grow their business and to ensure legal content is accessible to everybody around the globe, Netflix launched its services in additional 130 countries, including Pakistan.
The biggest competitor of Netflix are the torrents where every kind of content is available. Pakistan is where pirated DVDs are effectively accessible. Furthermore, in case somebody wouldn’t like to escape their home, they can basically download films or TV shows from torrents. The greatest problem that any streaming service in Pakistan goes through is the Pakistani viewers ‘ dependence on the underground/ illegal market content. The idea of a month to month membership when you can get all the content for nothing and easily, is difficult to survive. There are, although, some individuals who might want to get access to legal content and would like to see high definition video and sound quality over the illegal content over the torrents. But Netflix is now offering limited shows and movies in Pakistan and viewers are preferring to utilize Virtual Private Networks to get access to Netflix USA. To grab the attention of Pakistani audience to their Pakistani site, Netflix included Pakistani dramas in its list.
As Netflix was trying to increase its popularity into a well-known streaming service in the country, Malaysia based streaming service iflix launched its services in Pakistan. Iflix is considered to be another competitor of Netflix because its subscription charges are pretty low and they have more regional content then Netflix has. So in order to gain popularity amongst Pakistani audience Netflix needs to be proactive about generating regional content with the same strategy with what they stepped further in India.
According to reports, Netflix probably allotted almost $300 million on Indian centered content trying to gain its customers. When Netflix was launched in India, Netflix was hoping to catch audience who were occupied with content that was fundamentally from the countries such as the U.S. and the U.K. and did not invest in producing regional content. This technique constrained its viewership in India to an extent. Attention on regional content enabled the organization to change this dynamic and get more subscriptions.
Moving with the same strategy of producing content that is regional and interesting like sacred games which gained a lot of popularity in Pakistan too, will definitely help Netflix to get more subscriptions in Pakistan.
